I’ve just read yet another article on Twitter: an insight into the goings on at the company’s San Francisco headquarters. While it was interesting enough, I certainly agree that the media’s been saturated with Twitter stories recently. As with any topic repeatedly reported on, people are getting a bit, well, bored of it all. So,Continue reading “Twitter: still misunderstood by many”
Author Archives: Helen Gräwert
Writing for your audience: overseas students
One of my Spanish ‘intercambio’ friends has recently booked a place on a summer course in London to improve her English (which she speaks to a good level already). She’s also booked a room with Nido, accommodation for overseas students. She received the following email from Nido, but asked me for help because she couldn’tContinue reading “Writing for your audience: overseas students”
What makes a successful Facebook group?
When I logged onto Facebook this morning, I spotted that two of my friends had joined a new group. The group name caught my attention: ‘Stop the usage of dogs as live bait for sharks!’. Curious (and slightly sceptical), I took a look. Creating a sense of credibility The group has a well-written description: InnocentContinue reading “What makes a successful Facebook group?”
A local domain name is important
Nomensa reports that ‘the .co.uk domain name is now an essential part of a company’s brand presence in the UK’, according to research by Sedo (a global domain name marketplace, funnily enough). I’m not that surprised, really. For many global companies, for example, a regional domain name is a key part of their localisation strategy.Continue reading “A local domain name is important”
Mobile web experience: could do better
People are increasingly using the internet on mobile devices and companies need to provide an equal user experience for visitors accessing their online information in different ways. However, a recent Gomez/dotMobi report says that mobile web performance is getting worse (in the airline, banking and search industries at least): there’s an increasing gap between ‘traditional’Continue reading “Mobile web experience: could do better”