Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”
Tag Archives: Copywriting
New community for copywriters
Copywriters serving the UK market now have their very own community: The Professional Copywriters’ Network. This is the brainchild (and product of much hard work) from copywriting agencies ABC Copywriting and Ben Locker & Associates.
How to avoid duplicate content
UK-based SEO agency dotSearch has written a very useful guide to duplicate content. If you’re pushed for time, I’ve read the guide so that you don’t have to. Here’s a summary of the main points.
Help your supporters to help you
If there’s a piece of information that you need from people contacting you, tell them on your ‘Contact us’ page. As a supporter of international development charity ActionAid, I’ve been receiving communications by post. I’d like to change my details and also get all materials by email instead, so I went to the charity’s UKContinue reading “Help your supporters to help you”
The power of words with images
Words are of course powerful on their own on a website for lots of reasons. But an image can often help to communicate information with more impact, capture people’s attention or put across complex topics.