online writing | Concise Content

Keep it simple

I’m a big fan of plain English on websites for a wide variety of reasons, most of which boil down to reaching the widest audience possible. While there are of course instances where more flowery language is appropriate, communicating important information is not usually one of them. So if there’s an easier way to sayContinue reading “Keep it simple”

Fix-It Friday (No. 3): Energy Institute

Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’dContinue reading “Fix-It Friday (No. 3): Energy Institute”

Fix-It Friday (No. 2): World Economic Forum

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what elseContinue reading “Fix-It Friday (No. 2): World Economic Forum”

Fix-It Friday (No. 1): Dulas

Online style guides

Any organisation that produces printed publications understands the importance of an editorial style guide. So it stands to reason that a separate style guide for your websites, intranet sites and e-newsletters is important too. When creating an online style guide, the differences between online and offline communications and how content is generated should be takenContinue reading “Online style guides”