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Social media: not so shiny anymore

Because I’m a web copywriter, it’s almost an obligation to be involved with social media. It’s one of those things that we should understand and ‘get’. I have profiles on the standard hat trick of networks: Facebook, LinkedIn and Twitter. And I’m starting to get a bit, well, bored. Of (gasp) Twitter in particular. It’sContinue reading “Social media: not so shiny anymore”

What makes a successful Facebook group?

When I logged onto Facebook this morning, I spotted that two of my friends had joined a new group. The group name caught my attention: ‘Stop the usage of dogs as live bait for sharks!’. Curious (and slightly sceptical), I took a look. Creating a sense of credibility The group has a well-written description: InnocentContinue reading “What makes a successful Facebook group?”

Your life in their hands

Travel social networking sites have been around for some time now (some might say the market’s saturated), helping people to plan and write about their trips. The key element of many of these sites is helping people to meet up and make friends, as you would expect. A couple of brave souls have gone furtherContinue reading “Your life in their hands”

How to alienate your Facebook audience

Last night, I was searching for the Facebook ‘page’ and ‘group’ of a freelance PR and marketing networking website that I have a profile on. The website appears to be moderately successful, judging by the number of individuals listed. When I found the correct page and group, I was surprised to see that each hadContinue reading “How to alienate your Facebook audience”